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What are the 5 different marketing management orientations? Which orientation do you believe your school follows when marketing itself?
What is the difference between entrepreneurial, intrepreneurial, and formulated marketing? What are the advantages and disadvantages of each? 500 words
1 define what is meant by brand equity and discuss what a company can do to maintain brand equity. 2 discuss the
Identify a potential ethical issue related to relationship marketing, and provide an example of an ethical solution for this dilemma. Explain your reasoning.
Identify or infer the organization's current mission, major business objectives, and strategies (especially corporate-level and competitive strategies). Evaluate the effectiveness or appropriateness of these strategies, including the organization'..
Cause-related marketing has become a controversial issue among potential donors and funders. What are the potential pitfalls associated with cause-related marketing?
current issues in marketing and brand managementno organisation product or brand exists in a vacuum so it is important
Visit the firm''s web site and prepare a list of the product items and the benefits that each item offers to consumers.
What is your brand's image? What is your brand's target market and customer orientation? How does it manage this
Consider that over the next six weeks you must complete a series of assignments that together creates a Global Marketing Plan
Review Exhibits 6.2 (page 139) and 6.14 (page 158). What conclusions can you make about Purina's customers and brand based upon these and the opening story? Classify each of the research methods used by Purina using concepts from Chapter 6.
the difference between market structures
Consider the statements "The key to developing an effective sales force is selection" and "The key to developing an effective sales force is training." Take a stand and justify one statement, supporting it with examples from sources.
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