Reference no: EM131207642
This question is in relation to "Principles of Marketing":
Part 1: Design five (5) different integrated marketing tactics (including graphics and text/copy). The five tactics are as follows:
- A press release - DONE
- An email campaign - DONE
- Banner ad - DONE
- Radio advertisement (submit script) - DONE
- Free give-away - DONE
The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering.
Part 2: Using a minimum of 2 scholarly sources complete a 4-5 page paper (including a references page) that discusses the following (BE SURE TO INCLUDE WEBSITE LINKS):
- -Explain your rationale for choosing your five tactics (LISTED ABOVE IN PART 1) for your IMC campaign. Be sure to incorporate concepts from the course to support your rationale! Your rationale should align with the marketing strategy you have already chosen.
- -Explain how your promotion strategies will address the diversity of your customer base.
- -Explain what other tactics you would use if you were launching a real campaign, and why. (They may or may not be in the list in Part 1.)
- -Explain what tactics you would avoid, and why.
Part 3: A key element in marketing today is being able to show results from your marketing investments or ROI (return on investment). Referencing the five items you created, answer the following questions in 1-2 pages:
How would you track the activity from each one? Remember, your secondary goal is to compel consumers to try your offerings.
What call to action will you use? (What do you want the consumer to do as a result of interacting with your promotion?)
What tools would you use to track those calls to action for each piece? (Examples include ways and tools you would use for tracking social media, email distribution, or websites.)
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