Different form of consumer decision making

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1. Why is decision process differ form an emotion-driven purchase compared to a more functional purchase?

2. Do you think that the product produced by a company, generally is associated with nominal, limited, and extended of consumer's decision making? Why?

3. What conditions, would these products be associated with a different form of consumer's decision making?

4. What products are generally associated with brand-loyal decision making and with repeat-purchase decision making?

5. Do you think that the product is associated with brand-loyal decision-making? Explain and Justify your response.

Reference no: EM132414535

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