Different entry strategy of international companies

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Reference no: EM133019482 , Length: word count:1500

Task: Choose an entry strategy of MNC and explain the reasons why this company has selected this mode of entry.

Requirements:
Every group member must choose a different entry strategy of international companies that operate in different countries.

So, if a group has 4 members, it must talk about four different entry strategies of 4 different MNCs.

It is a group work of not more than 4 students.

Note: You can prepare the assignment as a word document of no more than 1500 words.

Please follow this following plan:
1. Introduction
2. Body:
a Literature review (definition/theory)
b. Analysis of case studies
3. Conclusion

Assessment criteria:

1. Structure: need to pay attention to clearly plan the ideas in logical manner that is consistent with the core topic. The basic parts (theory and case study) should be structured in the required order: introduction, body and conclusion.

2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory related to the topic discussed

3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment

Reference no: EM133019482

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