Different entrepreneurial branding strategies

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Reference no: EM131791784

Examine and discuss entrepreneurial branding strategies, including the different challenges faced by entrepreneurs and their companies when trying to build and sustain an entrepreneurial brand. In addition, identify companies that have used each of these different entrepreneurial branding strategies and analyze their success (or lack thereof) in implementing the strategies.

Lastly, using the sequential brand equity building process, identify and analyze companies that have been successful.

Reference no: EM131791784

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