Different elements of integrated marketing communications

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Appraise the effectiveness of the Integrated Marketing Communications planning process as part of managing the advertising for a brand. Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand. Support your response with an example.

Reference no: EM13723864

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Different elements of integrated marketing communications : Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand

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