Reference no: EM133356566
Chapter 1
Discuss the impact of different cultures on sport and the unique contribution of American Management to the development of sport.
Provide examples of the historic tension in American sport between democratic ideals and race, class, and gender segregation and how these limitations were used to promote social divisions.
Discuss the important role that women have in the growth of the sport industry.
Describe the role of NASSM and COSMA in the growth of sport management.
Chapter 2
What is the role that people play in the success of a sport organization?
List the four functional levels of management and differentiate between them.
Analyze the role that social responsibility plays in the management of sport organizations.
Chapter 3
List the 4 P's of the marketing mix and briefly define them.
Differentiate between mass marketing and marketing segmentation and describe how it can be used to identify different target markets.
What are the key skills needed to be successful in sport marketing?