Reference no: EM133539646

A target marketing aims to provide products or services for a group people which is identified as potential customers such as age, income, and lifestyle. Target marketing strategies can be implemented based on the several categories.

First of all, standardized global marketing is one of them. That is to work across different cultures and countries to promote products or services, especially for multinational companies. That is effective for less cost and saving time, because all processes associated with the guideline and ensures consistent quality. For example, the Coca-Cola company use the strategy, the company keep the same product structure, and universal brand message as well as distribution of product is available into different location and mess products.

Second, concentrated marketing is another basic strategy. That focus on all efforts on one particular target audience segment, which is involved with niche market audience. Which is based on shopping habits, gender, personality traits and so on. For example the business are related with like pet owner, children, movie, fitness, or many others. Niche marketing is a highly targeted to a small, specific and well- defined audience.

Third, differentiated marketing is a basic category. That is a company appeals to two or more different audience or marketing segments by multiple well defined customer profiles. Therefore, brand is able to build its customer base, master its niche, and begin to brand awareness and recognition. For example, Balenciaga boutique make partnership with Adidas, and collaborate to create new products for specific two or more segments audiences.

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