Reference no: EM132106144
Task description:
In this assessment, you will both write a report based on the following case study and then present an oral presentation either during the lecture or tutorial. You will be assigned into a group of three by the lecturer/tutor.
Each member of your group will focus upon and write on one of the issues. Do not simply cut and paste each persons' contribution. The group needs to make sure that all of the parts fit cohesively together and read as one document. The presentation must be 15 minutes in length (each speaker speaks for 5 minutes). All group members must present during the presentation. You will present the information that you developed and wrote in the report. The flex students will present using Zoom.
Case study: BeautyPro i1s an Australian multinational company that makes and distributes organic cosmetics both within Australia and overseas. The head office is based in Brisbane, Australia. You have recently been appointed as the country manager for China. Upon your arrival in China, you have noticed that the organisation is facing several intercultural communication challenges.
The Problems: The three intercultural challenges are based upon:
1. Different cultural values and etiquette
2. Direct versus indirect styles of communication
3. Different cultural norms of decision making
In conjunction with two other China-based Australian managers, you conduct academic research in order to understand these problems and come up with logical and practical recommendations. You and your team are tasked with writing a report to the CEO and executive group which discusses these problems and provides recommendations to solve these problems.
You write the report using the following format.
1. Table of contents
2. Introduction
a. Significance of effective intercultural communication
b. Identify the purpose of the report
c. Preview the structure of the report
3. Analysis of the current situation (literature review of the three presenting issues)
a. Intercultural challenge one
b. Intercultural challenge two
c. Intercultural challenge three
4. Conclusion-no new information should be presented here-just summarize what you have already discussed.
5. Recommendations-The recommendations should answer what should be done, who should do it, and how will the success or failure of the recommendations be measured?
a. Recommendation one
b. Recommendation two
c. Recommendation three
6. References-Minimum of 25 (APA format)
Outline of the presentation:
1. Introduction (First speaker)
i. Attention-getting statement
ii. Exigency of the topic
iii. Preview of the structure
iv. Thesis
v. Transition to the next section
2. Analysis:
i. Intercultural challenge one (First speaker)
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
1. Evidence/example/explanation
2. Transition to challenge two
ii. Intercultural challenge two (Second speaker)
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
iii. Transition to the challenge three
iv. Intercultural challenge three (Third speaker)
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
v. Transition to the conclusion
1. Conclusion (Third speaker)
i. Recap main points
ii. Recap thesis
iii. Transition to the recommendations
2. Recommendations
i. Issue one (First speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations be measured?
ii. Issue two (Second speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations be measured?
iii. Issue three (Third speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations be measured?
3. Ask the audience if they have any questions that you can answer (Second speaker)