Different computers on three different charateristics

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Reference no: EM131231064

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different charateristics. He plans to make a short list of those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

a) anchoring and adjustment heuristic

b) conjunctive heuristic

c) lexicographic heuristic

d) elimination-by-aspects heuristic

Reference no: EM131231064

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