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Different classifications of consumer products

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Reference no: EM133090480

1. Describe in detail the different classifications of consumer products.

2. Explain the pros and cons of Multi-product [Family] vs. Multi-branding [Individual] strategies.

3. What is meant by Positioning? As part of the Product Strategy, what tools can be utilized by a marketer to convey a desired positioning?

Reference no: EM133090480

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