Reference no: EM132166200

Respond to this: Starbucks has a big brand presence online. They are one of the most engaging companies throughout different social media platforms. If you are a fan of Starbucks coffee and a little bit internet savvy, then chances are you have come across at least one of Starbucks's social media platforms. It's online images and messages has stayed consistent with their brand values, which are honesty, sincerity, and connecting with their customers on a level unlike any other brand.

Name: Gigi Age: 29 Occupation: Business Owner Salary: 100k Interests: Social media, watching tv, cooking dinner for her family, and hiking. Starbucks purchases: 5+ Days a Week

Name: Afsi Age: 56 Occupation: Sales /Retail Salary: 65k Interests: Her family, cooking, going on vacation, and Starbucks purchases: 3-4 Days a Week

Name: Mike Age: 38 Occupation: Accountant Salary: 150k Interests: Family, real estate, small businesses, going to the gym, eating healthy. Starbucks purchases: 5+ Days a week

I think the most effective marketing strategies for a company like Starbucks that brands itself through images and videos - is social media platforms such as Facebook and Instagram. Starbucks has a large number of followers on social media and this has helped it connect with their fans and followers and engage with them better. Starbucks uses social media platforms such as Facebook to share new product information, announce job openings, or share their specials and other exciting news through their Facebook account. They also use their Facebook accounts to not only engage with their customers but also address their complaints and issues (if there are any). Twitter is also another social media platform that is a great option for Starbucks to post real-time updates and for marketing their brand. Starbucks also uses several Twitter accounts that are updated regularly by posting new pictures, updates, and videos, to keep the fans and followers engaged and to keep the audience updated. Instagram is also another social media platform that Starbucks has used successfully to brand itself through posting pictures and videos and targeting different markets. I think each of these social media platforms has different advantages for a company like Starbucks. The use of these different social media platforms (Facebook, Instagram, Twitter) to not only brand itself but also target different markets and gain the attention of potential customers to hopefully gain new customers as well.

Question:

Very insightful with your analytics and persona. But I like to know more detail about the personas? Since you listed 3 (And only had to do 1), tell me how they differ? Based on the persona, which social channel resonates with them the best? For those making 6 figure salary, is their shopping habits different from Mike? You think they could buy more, if so let me know.

Think about how each person would react to different campaigns and marketing strategies.