Different bundles or different groups of consumers

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Reference no: EM132162642

1. Find a product that is sold at different prices for different bundles or different groups of consumers (strategic pricing).

(a) Interview a store manager or firm marketing director to ask for the rationale for the pricing strategy and the different consumer groups; (b) summarize your findings; (c) analyze the strategy and offer recommendations.

Reference no: EM132162642

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