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Question 1.
You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to your boss describing how the company could benefit from implementing a CRM system and some ideas for collecting data from customers in an innovative way.
Question 2.
Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
Question 3.
Mercedes is thinking about advertising its cars to college students. Do you think that college students are a viable potential market for Mercedes? Why or why not?
Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning
List and describe several types of sales communications. What determines whether one type is used over another?
Develop pricing strategies and distribution channels for products. Develop branding strategies for existing and new products
Which are the three most CRITICAL ISSUES for this reading? Please explain why? and analyze, and discuss in great detail.
Visit the domestic and international web sites of Kraft Foods (www.kraft.com) and Philip Morris (www.philipmorrisusa.com). Why do you think the Altria Group made Kraft its own company
What should Parker have done during the sales presentation when Kitchel told him that he needed to think it over? How should Parker handle?
Develop the company's branding, pricing, and distribution strategy. Establish whether the company's intention is to be a leader or follower within the industry.
part i. develop a graphical taxonomy of the different health care technologies using microsoft excel. the taxonomy
What are the main Characteristics of Core Competencies of this company? Select the Value proposition and a USB unique selling preposition can be uesd
These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition.
Martha Stewart Living Omnimedia and Hain Celestial Group have hired you to develop a marketing plan for the purpose of expanding the distribution of their "Martha Stewart Clean" line of eco-friendly cleaning products to the regions of Asia and South ..
Many studies have shown that our sensory detection abilities decline as we grow older. Discuss the implications of the absolute threshold for marketers.
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