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Questions
1. Identify and explain how the different brand equity drivers are helping L and T to achieve its objective?
2. Give 2 examples to show how your firm is ensuring that customer experience positively influences the brand equity? What part of customer experience would you like to change that will help in improving the equity of your brand?
3. Select any two products from your organization and identify what stage of the product life cycle the product is presently in. What are the marketing activities and initiatives that the company is taking to grow the brand? Suggest any two new initiatives looking at the lifecycle stage of the product and justify your suggestions.
Company Perspective : Larsen and Toubro India
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