Different approaches you could use to segment the market

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Reference no: EM131658017

Assume you have been appointed as the Marketing Manager of a B2B marketing organisation with which you are familiar. The organisation’s market comprises business firms and other organisations. You believe you need to segment the market to better target the needs of different customers.

a) Explain the different approaches you could use to segment the market, and then recommend the most appropriate approach (supporting your recommendations with appropriate reasoning).

b) Explain how you would assess the value of potential segments.

Reference no: EM131658017

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