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Different approach to executing global strategy

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Reference no: EM133032573

Discussion

Read Hout, Porter, & Rudden's (1982) article and review the three examples of the companies that were successful in competing globally. Each of the companies had a different approach to executing global strategy. In today's current global environment, why should a company engage in international business? Using a minimum of five new peer reviewed journal articles, provide examples of companies who were successful in doing this. Is their strategy similar to the Hout, Porter, & Rudden (1982) article? Explain.

Reference no: EM133032573

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