Different advertising expenditures

Reference no: EM13158089

A company is planning its advertising strategy for next year for its three major products. Since the three products are quite different, each advertising effort will focus on a single product. In units of millions of dollars, a total of 6 is available for advertising next year, where the advertising expenditure for each product must be an integer greater than or equal to 1. The vice-president for marketing has established the objective: Determine how much to spend on each product in order to maximize total sales. The following table gives the estimated increase in sales (in appropriate units) for the different advertising expenditures.

Advertising Expenditure Product

1 2 3

1 12 5 16

2 20 17 28

3 27 23 35

4 37 34 43

Use dynamic programming to solve this problem.

Reference no: EM13158089

Questions Cloud

Which of the following does not belong with the others : Which of the following does not belong with the others?

Non-price strategy for the product : There is both Price and Non-Price competition in the marketplace. Choose a product (goods or services) which use Non-Price tactics to market their product. Discuss: What is the Non-Price strategy for the product?

Manufacturing overhead to inventory units : Determine predetermined allocation rate that should be used to assign manufacturing overhead to inventory units next year for internal reporting purposes.

Record as gain on retirement of bonds : On March 1, 2011, Hess retired $400,000 of these bonds at 98 plus accrued interest. What should Hess record as a gain on retirement of these bonds? Ingore taxes.

Different advertising expenditures : The vice-president for marketing has established the objective: Determine how much to spend on each product in order to maximize total sales. The following table gives the estimated increase in sales (in appropriate units) for the different adver..

Roots in hindu beliefs : Discuss how women are regarded within Hinduism, provide at least two explanations, roots in Hindu beliefs. for the status of women.

Audit clients in recent years : List three types of consulting services that audit firms have provided to their audit clients in recent years. For each item, indicate the specific threats, if any, that the provision of the given service can pose for an audit firm's independence.

Are metaphors useful to the extent : One of Holsten's major critiques of Dawkin's theory relates to his abundant use of metaphors and rhetorical devices (Holsten 1999, p. 84).

Determining federal and state level : What is the strategy behind omnibus bills? Provide an example from American politics. Other countries, especially Canada, use omnibus bills, but since this is an American government class, please stick with legislation from this country, at the fe..

User Account

All Pages