Reference no: EM133408169
Questions
1. Explain the differences between transactional and relationship marketing. How do these differences lead to increased emphasis on logistical performance in supply chain management?
2. Gillette has involved itself in omnichannel marketing by establishing a subscription service for razor blades delivered to consumer homes. How does this differ in terms of service outputs from its normal distribution process?
3. How does improved supply chain visibility improve the planning process?
4. CPFR has been shown to improve forecasting accuracy for manufacturers. What are the major challenges associated with using CPFR? Given its demonstrated benefits, discuss when CPFR should or should not be used by firms
5. The chapter describes a situation where Whirpool and Lowe's are collaborating to jointly develop a merchandizing and operations plan. What are the benefits and risks to each organization? What are the challenges to Whirlpool, as is has other major customers to consider?
6. Compare and contrast the jury of executive opinion and the Delphi techniques.
7. Problems
Ms. Winnie Lin's company sells computers. Monthly sales for a six-month period are as follows:
MONTH SALES
Jan 18,000
Feb 22,000
Mar 16,000
Apr 18,000
May 20,000
Jun 24,000
a. Plot the monthly data on a sheet of graph paper.
b. Compute the sales forecast for July using the following approaches: (1) a three-month moving average; (2) a weighted three-month moving average using .50 for June, .30 for May, and .20 for April; (3) a linear trend equation; (4) exponential smoothing with α (smoothing constant) equal to .40, assuming a February forecast of 18,000.
c. Which method do you think is the least appropriate? Why?
d. Calculate the MAD for each of the four techniques in part b. Which is the best? Why?