Differences in saudi customer and customer from eu country

Assignment Help Marketing Management

Reference no: EM133201361 , Length: Word count: 5 Pages

Assignment Task: Consumer Behavior or Buyer Behavior

Background: Choose two competing Products and Services.

{E.G.:- Coke vs Pepsi (Product), SaudiaAirlines vs Qatar Airways (Service)}

Main Tasks:-

1. Find three definitions of CB and write your own definition of the subject.

2. Ask five Male and Female adults; and five young Male and Female to understand their personal choice between the products/ companies.

3. Identify as many areas and reasons for their Likes and Dislikes.

4. How their choices reflect their personal relation with the brands.

5. Identify five differences between a Saudi customer and a customer from any EU country.

Report Format:

1. Title (Comparative Study of Consumer Choice)

2. Detail of findings

3. Conclusion (main lesson learnt from the assignment)

4. Sources of information

Report should not be more than five (5) pages.

Reference no: EM133201361

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