Differences in personality traits to consumption contexts

Assignment Help Operation Management

Reference no: EM131270820

The concept of personality refers to a person’s unique psychological makeup and how it consistently influences the way a person responds to his or her environment. Marketing strategies based on personality differences have met with mixed success, partly because of the way researchers have measured and applied these differences in personality traits to consumption contexts. Some analysts try to understand underlying differences in small samples of consumers by employing techniques based on Freudian psychology and variations of this perspective, whereas others have tried to assess these dimensions more objectively in large samples using sophisticated, quantitative techniques.

Brands have personalities. A brand’s personality is the set of traits people attribute to a product as if it were person. Consumers assign personality qualities to all sorts of inanimate products. Like our relationships with other people, these designations can change over time; therefore, marketers need to be vigilant about maintaining the brand personality they want consumers to perceive. Forging a desirable brand personality often is key to building brand loyalty.

Identify one of your favorite brands. If this brand “came to life” as a person, what kind of person would it be? What would this person look like? How would it act? Also, describe the brand personality and explain on what basis do you infer these traits?

Reference no: EM131270820

Questions Cloud

Employers and society weigh the costs : Employers' major complaint about the ADA is that the costs of making reasonable accommodations will reduce their ability to compete with businesses (especially foreign ones) that don't face these requirements. Is this a legitimate concern? If so H..

Prompt the user to store values into the array : Write the Visual Basic code. Declare an array to store five values; they could be decimal numbers. Prompt the user to store values into the array.

Types and kinds of leadership challenges : Explain the quote and make sure to define the nature of knowledge management and the types and kinds of leadership challenges that knowledge management engenders.

Create a new project in bluej by clicking on the menu option : Create a new project in BlueJ by clicking on the menu option Project > New project. This will create a folder with the project name (see below). All BlueJ project-related files for this project will be stored in this folder.

Differences in personality traits to consumption contexts : The concept of personality refers to a person’s unique psychological makeup and how it consistently influences the way a person responds to his or her environment. Marketing strategies based on personality differences have met with mixed success, par..

What will this score be changed to : For this program, you will modify the average calculation assignment from Module 9. The program should start the same, asking the user to enter 6 test scores and storing them in the array. What will this score be changed to?

What is the pregnancy discrimination act : Choose one of the three Medicare initiatives identified (Readmission, VBP, or HAC) and explain why you think it will prove to be a good or bad plan going forward? Many times trade-offs are necessary to increase productivity. What are important trades..

Create excel spreadsheet that summarizes data collection : For this assignment, you will need to create an Excel spreadsheet that summarizes the data collection you have completed. The spreadsheet should indicate the date on which particular data were collected, the source of the data collected, the type ..

Beneficial than continually acquiring new customers : The following are reasons why keeping long-term customers is more beneficial than continually acquiring new customers except:

User Account

All Pages