Differences in marketing and manufacturing processes

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Question: Segwick Corp. manufactures men's shoes, which it sells through its own chain of retail stores. The firm is considering adding a line of women's shoes. Management considers the project a new venture because there are substantial differences in marketing and manufacturing processes between men's and women's footwear.

Reference no: EM131443503

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Differences in marketing and manufacturing processes : Segwick Corp. manufactures men's shoes, which it sells through its own chain of retail stores. The firm is considering adding a line of women's shoes. Management considers the project a new venture because there are substantial differences in mark..

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