Differences in consumer buying and organizational buying

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Reference no: EM132275112

1. How to apply and give three examples from Mintzberg's five basic parts of organization ?

2. On the eve of leaving his alma mater, Joe Engineer remembers the encouraging words of the commencement speaker, “Graduation is the happy beginning of an exciting life ahead.” He is of course excited about his new Master of Engineering degree, which he received with honor. But he is also a bit confused about what to do now to make his new life exciting and happy. Apparently, what he needs is a road map into the future. How can you help him?

3. Consumer and business buyers are different in many aspects. (a) What are the FOUR major differences between consumer buying and organizational buying?

(b) Based the process of organizational buying behavior , explain how you would conduct the marketing of an office photocopier or a desktop computer for business.

Reference no: EM132275112

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