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Amsterdam Ltd and Berlin Ltd are both engaged in retailing, but they seem to take a different approach to it according to the following information:
Ratio
Amsterdam Ltd
Berlin Ltd
Return on capital employed (ROCE)
20%
17%
Return on ordinary shareholders" funds (ROSF)
30%
18%
Average settlement period for trade receivables
63 days
21 days
Average settlement period for trade payables
50 days
45 days
Gross profit margin
40%
15%
Operating profit margin
10%
Average inventories turnover period
52 days
25 days
Required :
Describe what this information indicates about the differences in approach between the two businesses. If one of them prides itself on personal service and one of them on competitive prices, which do you think is which and why?
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