Differences between transactional and relationship marketing

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Reference no: EM132289247

1. Explain the differences between transactional and relationship marketing. How do these differences lead to increasing emphasis on logistical performance in supply chain management.

2. Compare and contrast the customer service, customer satisfaction, and customer success philosophies of supply chain management.

3. What in your opinion, what would be the major logistics challenges faced by Unilever in this initiative?

4. The framework for strategic choice suggests that consumer profitability and product profitability are the two most important criteria. If you were in the position of revamping a firm’s customer relationship strategy such as Unilever’s Supply Chain 2010 Initiatives, what other criteria might you consider?

Reference no: EM132289247

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