Differences between the two consumer groups

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Reference no: EM133589057

As the Marketing Manager of Zeno Enterprises you have data which indicate you have frequent purchasers who belong to the Loyalty Rewards Program and other frequent purchasers who are not members of the Loyalty Rewards Program. What might be the differences between the two consumer groups? Explain. Which group may be "better" consumers for Zeno Enterprises and on what basis is your assessment (how are you defining better?)

Reference no: EM133589057

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