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The extent to which a person's attitude can be changed depends in part on how big a change you are trying to produce. In a classic study on persuasion, Aronson, Turner, and Carlsmith (1963) obtained three groups of subjects. One group listened to a persuasive message that differed only slightly from the subjects' original attitudes. For the second group, there was a moderate discrepancy between the message and the original attitudes. For the third group, there was a large discrepancy between the message and the original attitudes. For each subject, the amount of attitude change was measured. Hypothetical data, similar to the experimental results, are as follows:
Size of Discrepancy
Small Moderate Large
1 3 0
0 4 2
0 6 0
2 3 4
3 5 0
0 3 0
Do the data provide evidence for significant differences between the three kinds of persuasion? Follow the Handout for conducting a One-Way Randomized ANOVA, α = .01
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