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An American technology company has been readying its new product for global distribution. Its global headquarters is located in Denver, Colorado. It wants to successfully launch its business internationally and needs to choose and research 3 countries-that is, 1 in the Middle East, 1 in Asia, and 1 in Latin America-so that it can sell its new product in these markets.
1. What are some of the differences between the cultures of the countries that you need to understand from a business standpoint?
2. How would you facilitate collaboration between these cultures?
3. Can you apply a U.S. management style in these countries? Why or why not? Identify some multicultural supervisory skills that you would recommend to build teamwork.
4. After studying the cultures of these countries, should you move forward with your business plan? Why or why not?
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