Differences between targeted marketing and mass marketing

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Reference no: EM132421082

Question 1: Consider the differences between targeted marketing and mass marketing and what led to the rise of each.

Question 2: Do you think one is more effective than the other? Why, or why not?

Question 3: Are you currently the target market for any goods or services?

Question 4: What compels you to choose one brand over another?

 

Reference no: EM132421082

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