Differences between social marketing-commercial marketing

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1. In the type of experiment in which failed items are immediately replaced, there is a tendency for shorter lifetimes to be observed more frequently than longer lifetimes. Is this a serious problem? Why or why not?

2. Compare and contrast the differences between social marketing and commercial marketing. Also, please describe the 4 P's of social marketing. provide an example related to health promotion for each

3. Patents are discusses as part of the invention phase of the innovation process in Exhibit 7.2. Describe the trade-offs that are made when a firm decides to patent its business processes or software. Is this same trade-off applicable to tangible hardware products made by a firm?

Reference no: EM132307665

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