Differences between secondary data and primary data

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Question 1.

Explain the differences between secondary data and primary data. Describe how you would collect secondary data and primary data for your research project, which was submitted last week.

Secondary data: list the data sources and explain what data the source can provide; be very specific.

Primary data: list the methods you have (or would have) used; be very specific in terms of who, how, where.

Question 2.

Explain the differences between the three research designs, and describe the important factors for each.

Case study: Saputo Inc., a Canadian dairy company, is attempting to break into Portugal, a new international market, but the company is not having much success. Saputo wants to conduct a research study to determine whether a lower price will have a significant impact on sales. Which of the three research designs should the company choose? Why?

Reference no: EM133214372

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