Reference no: EM133063198
1. Discuss differences between research, search, and reporting.
2. Systematically compare consumer and business markets. Identify the processes by which marketers assess the demand in the consumer market and the business market. Refer to the market concepts by their names. Explain how these differences affect the type of marketing used in each type of market.
3. Compare the following market structures: free competition with and without barriers to entry, oligopoly, and monopoly. What are the pros and cons of the structures for businesses and consumers and in what conditions? Explain your point of view.
4. Define and describe the major types of business strategies, such as business level, corporate level, and other types of strategies. Elaborate on their major principles, purposes, and distinctions.
5. Briefly describe the five process types and give some examples of different processes. Compare a product layout and process layout. What is cellular manufacturing?
6. Explain distinctions between financial accounting and managerial accounting and discuss goals and objectives for each of them.
7. Discuss both sides of the question of whether resistance to organizational change is rational or irrational. Make sure you define the terms "rational" and "irrational". Discuss the need for personnel training and the role of leadership in solving problems.
8. Define a supply chain and discuss the key issues of supply chain management. What are the elements of supply chain management for manufacturing goods? Compare it with a service supply chain. Give an example. Discuss the importance of RFID for the supply chain management.
9. Is it possible for a company to pursue both cost leadership and differentiation at the same time? Why or why not?
10. What is a business plan? What is the goal and purpose (or purposes) of a business plan? What kind of information and research should be included in a business plan and what is the typical structure of a business plan?
11. Effective company administration includes the establishment of a well-defined set of policies related to ethical behavior and ensuring that required and appropriate internal controls are in place and effective. Discuss the purpose of establishing the policies in terms of responsibility and risk.
12. Discuss the major financial conflicts of interest between business owners (investors, shareholders) and business managers. What is the relationship between these two types of roles and the ways to reduce such a conflict of interests?
13. What is the process of strategic planning and what steps are involved in the process? Discuss this question in general terms and provide an example pretending that you are the top manager of a company. You can use an existing company or describe an imaginary one.
14. Describe the forms of business in the USA starting from sole proprietorship through the corporation. Describe the differences between these forms, their advantages, and their disadvantages.
15. Discuss competitive strategies and what is involved in competitive analysis and decision-making. Describe a business decision-making process and suggest how to avoid mistakes in your decisions.
16. Do you agree that employees are the central and most precious capital resource of a business? Provide your opinion and discuss. Include in your answer a brief consideration of how and why employees might be described as a "capital resource."
17. What would you value the most in a candidate for employment: professional skill exactly matching the job description, ability to learn, accuracy, general intellectual level, fast reaction, potential loyalty to the company, or any other skills or capabilities? Discuss the issue.