Differences between qualitative and quantitative research

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Reference no: EM133546735

Problem

In the face of intense competition, the management team of Luxe Fashion House are interested in undertaking research to improve their brand image, so that they could position their brand more competitively in the market. However, they are unsure whether they should undertake qualitative or quantitative research.

Discuss and explain using relevant examples the differences between qualitative and quantitative research.

Reference no: EM133546735

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