Differences between paid search and seo

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Reference no: EM132973771

The ability to be discovered via a search engine plays a very important role in awareness creation to potential online consumers. As the IT manager of a local F&B outlet, you have been tasked to look into how the outlet can make better use of Search Engines to generate more awareness creation and assist consumers towards decision making processes and ultimately convert that awareness into transactions.

-Outline and discuss the key components and main differences between Paid Search and SEO.

-How can a brand utilize both SEM and SEO to improve the organization's search engine performance resulting in a prominent Search Engine Result Page (SERP) position? Provide real life examples or case studies supported by visuals to strengthen your discussion.

Reference no: EM132973771

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