Differences between legal and ethical behavior in marketing

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Question: (a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions.

(b) What do you think about companies incorporating social issues within their agenda? Do you think it is possible to be genuinely concerned about a social cause while trying to make a profit?

Support your main post with examples and evidence of wider reading outside the course text.

Reference no: EM132125108

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