Reference no: EM132759255
Focus groups can provide rich, thick descriptions of experiences, attitudes, and opinions shared by a group of individuals who have in common a shared experience about the phenomena you are studying.
Review the resources in the course and online about the challenges, advantages, and disadvantages of using focus groups as part your research methods. Consider if, for your topic, whether a focus group would be a good choice for data collection.
For this Discussion, you will explore the differences between individual interviewing and focus groups.
To prepare for this Discussion:
Review the Learning Resources related to coding, data analysis, and focus groups.
Review the focus group media program found in the Learning Resources and consider how you might use a focus group in collecting data for the topic of your research.
The difference between collecting data using individual interviews and a focus group (e.g., intent, selecting participants, conducting the interview or focus group)
Given the topic you are currently using for your research, would you consider using a focus group for your study? Why or why not?
Required Readings
Saldaña, J. (2016). The coding manual for qualitative researchers (3rd ed.). Thousand Oaks, CA: Sage Publications.
Chapter 1, "An Introduction to Codes and Coding" (pp. 1-42)
Chapter 2, "Writing Analytic Memos About Narrative and Visual Data" (pp. 43-65)
Rubin, H. J., & Rubin, I. S. (2012). Qualitative interviewing: The art of hearing data (3rd ed.). Thousand Oaks, CA: Sage Publications.
Chapter 12, "Data Analysis in the Responsive Interviewing Model" (pp. 189-211)
Ravitch, S. M., & Carl, N. M. (2016). Qualitative research: Bridging the conceptual, theoretical, and methodological. Thousand Oaks, CA: Sage Publications.
Chapter 7, "An Integrative Approach to Data Analysis" (pp. 215-236)
Chapter 8, "Methods and Processes of Data Analysis" (pp. 237-270)
Onwuegbuzie, A. J., Dickinson, W. B, Leech, N. L., and Zoran, A. G. (2009). A qualitative framework for collecting and analyzing data in focus group research. International Journal of Qualitative Methods and International Institute for Qualitative Methodology. (pp. 1-21).