Differences between high-context and low-context country

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Reference no: EM132226486

1. If a low-cost banker such as Capitec were to expand its product and service offerings to a more sophisticated customer base and decided to enter the market arena of the four major banks in South Africa: 1. How will its current strategy compare? Will it be a winning strategy? 2. What would the retaliatory or next likely strategic moves by the four major players in the retail banking industry be?

2. Analyze the key differences between a high-context and a low-context country.

3. Speculate on why sovereignty is an important consideration in the political environment of global marketing. Provide one (1) example to support your response.

Reference no: EM132226486

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