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1. What are the differences between cost-based and value-based pricing?
2. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new Sony MP# player. Explain why elasticity of demand is such an important concept to marketers who sell a "commodity product."
3. Why is product bundling pricing effective?
4. You are an owner of a small independent chain of coffee houses competing head-to-head with Starbucks. The retail price your customers pay for coffee is exactly the same as at Starbucks. The wholesale price you pay for roasted coffee beans has increased by 25%. You understand that you cannot absorb this increase and that it must be passed on to your customers. However, you are concerned about the consequences of an open price increase. Discuss three alternative price-increase strategies that address your concerns.
Starbucks is one of the best known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available.
Why is national culture important for companies going international?
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Suppose we are ordering computer chips. Suppose that in each order, exactly 10% of all chips are defective. As soon as the order arrives, we ?nd out which chips are defective and return them for a complete refund
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Target markets can best be associated with
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How many units of the product should the retailer order to maximize total supply chain expected profit? What is the associated retailer's expected profit and the supplier's expected profit?
"Managers at iGlobal, an IT solutions company, are faced with the dilemma of an inactive business line. The product line was launched seven years back but it could not respond to changing demands and trends
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