Differences between bcg and ie portfolio matrices

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Reference no: EM132924361

DQ 1

Word count 150 with each reference and citation under each one

What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions.

DQ 2

Word count 150with each reference and citation under each one

What is the "marketing mix" and why is it so important in strategy formulation and implementation?

Reference no: EM132924361

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