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Question
Organisations are complex entities that involve many people and processes. The dynamics between individuals often play an important role in decision-making. This is also more apparent in the B2B buying processes as compared to consumer decision-making.
Examine the differences between B2B buying process and consumer decision-making. To do so, please illustrate the differences with a product or service commonly used by organisations and individual customers. You are expected to embed your answers with a proper understanding of how the processes are different in terms of their contexts.
Kindly assist in explaining and contextualising the answers. Please assist in relating the differences between B2B and B2C with examples. You may use any business/es to support each difference.
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