Differences between action research and traditional research

Assignment Help Marketing Management

Reference no: EM132393422

Topic 1

1. Identify similarities and differences between action research and traditional research. Explain why businesses might choose to implement an action research approach rather than a traditional research approach to solving problems. Support your ideas with a relevant business example.

2. Describe a problem you are considering for your action research project, and discuss the following:

1. Explain your motivation for addressing this problem in terms of why it is significant to the organization.

2. Explain how addressing the problem could produce positive results for the business, its employees, and customers.

3. Identify two ethical issues that could be connected to resolving the problem, and explain how you would address each issue as part of the problem-solving process.

Reference no: EM132393422

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