Differences between a consumer market and business market

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Question 1. Identify and discuss similarities and differences between a consumer market and business market.

Question 2. Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.

Question 3. List the major elements of a sales force program and describe the purpose of a sales force program.

Question 4. Describe the basic steps of selling models.

Question 5. Discuss the process and economic importance of a customer relationship management (CRM) program.

Reference no: EM132564451

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