Reference no: EM133471478

Question: Let's have a discussion on the differences between a business strategy and a social media marketing strategy.

After reading Chapter 2, and also researching their differences write your initial post. Mention truly successful social media marketing strategies in your posts.

All your posts should be substantial, not just a couple of quick sentences.

Your initial post should be written by Sunday 07/09 midnight and two other posts, commenting on your classmates posts by Sunday 07/16.

this are the two classmates post to do the responses:

Post 1: Lilianny Puertas Ortega

A solid business strategy is crucial to the success of any company. It provides the framework for the organization to achieve its long-term goals and objectives. A well-thought-out and planned business strategy will allow a company to remain competitive in its market and adjust to changes as necessary. Whether it involves diversifying its product line, expanding into new markets, or adopting new technology, a strong business strategy can help a company to stay ahead of the curve.

By setting clear long-term goals and objectives, a business can stay focused and avoid getting sidetracked by short-term hurdles. An effective strategy should take into account the strengths and weaknesses of both the company and its competitors and should be flexible enough to adapt to changing circumstances. Ultimately, a strong business strategy can serve as a roadmap, guiding the organization toward greater success and profitability.

It's important to note the differences between a business strategy and a social media marketing strategy. Though social media marketing can contribute to achieving long-term goals, it serves a different purpose than a business strategy does. Whereas a business strategy provides an overall roadmap for achieving success, a social media marketing strategy focuses on specific tactics to promote a company's products or services through online platforms. It's essential to have both strategies in place and ensure they complement each other effectively in the pursuit of a common goal.

Amazon is a prime example of a company that has implemented an effective business strategy and marketing approach. From expanding its product line to improving customer experience, Amazon has consistently found ways to innovate and stay ahead of its competitors. One of the keys to Amazon's success has been its emphasis on personalization and customer engagement, which has driven its marketing strategy. By tailoring product recommendations to the individual user and creating user-centric content, Amazon has built a loyal customer base that keeps coming back for more.

Post 2: Ashley Guerra

business strategy is a detailed plan that outlines the direction and goals of a company. It covers things like the company's mission, vision, target customers, competitive advantage, value proposition, and financial objectives. The main focus is on making long-term plans and decisions that will lead to growth and profitability. A good strategy is based on three important questions: How can my business create value for customers? How can my business create value for employees? How can my business create value through working with suppliers?

On the other hand, a social media marketing strategy is a specific part of the overall business strategy that deals with using social media platforms for marketing and promotion. It explains how a company will use social media channels to connect with its intended audience, increase brand recognition, drive website traffic, generate leads, and convert them into customers. This strategy includes things like defining the target audience and their characteristics, deciding how to engage with them, setting metrics to measure success, and adjusting strategies to meet objectives.

While a business strategy gives a broad view of the whole organization, a social media marketing strategy focuses on the specific tactics and techniques used on social media platforms. This can include creating interesting content, interacting with the online community, partnering with influential people, using paid advertisements, analyzing data, and continuously improving to achieve marketing goals.

Successful social media marketing strategies can vary depending on the industry, target audience, and business goals. For example, Red Bull has succeeded in their social media marketing by emphasizing extreme sports and collaborating with athletes and influencers. Netflix also does well by using memes, quizzes, and behind-the-scenes content to engage their audience and take advantage of user-generated content.

These brands show how using social media platforms can help companies connect with their target audience, create interesting content, and establish a unique brand identity that resonates with their followers.