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Differences and similarities in franchising and licensing

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Reference no: EM133562794

Question 1.

Discuss the differences and similarities between franchising and licensing. Give examples of industries adopting either methods of strategic business partnership. Given your definitional claims on franchising and licensing as above, is it possible for a licensee and a franchisee to re-license or re-franchise. Please provide examples to explain your position on the four possibilities arising from this question.

Question 2.

a. Explain with the aid of figures with appropriate labelling how the matrix organizational design may violate the management principle of unity of command.

b. Discuss the suitability of each strategic entry methodology into international market to the imperative for cost competitiveness and pressure for adaptation to local conditions.

Question 3.

a. What is your understanding of forward and backward integration strategies.

b. Discuss pros and cons of forward and backward integration strategies . c.What are the process for VRIO

Question 4.

Write short notes on three of the following.

a. Stability Strategies

b. SWOT Analysis

c. Organisational Tenets

Question 5.

a. Attempt the ordering of the following organisational tennent Vision, Mission, objectives, value, goals and strategy

b. List two reasons why outsourcing is preffered to insourcing?

Reference no: EM133562794

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