Differences among social media in the us and china

Assignment Help Business Management

Reference no: EM131515971

Question:

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

The global digital trend is growing rapidly worldwide with billions of users and more than a quarter of the users live in Southeast Asia. Knowing this region is viable to the success of your global fast food expansion, you and your boss invite a Chinese marketing communications consultant who is visiting the United States next week to meet with you to determine the social media marketing strategy for the global fast food franchise. Given that digital social media are powerful marketing communication channels, discuss the following:

Describe the similarities and differences among social media in the US and China.

How would you use social media to grow the fast food franchise business in this China?

What influence will social media have on consumer behavior as a result of the differences in cultural values and attitudes?

Explain how cultural diversity affects ethical and legal decisions about social media.

Reference no: EM131515971

Questions Cloud

Describe the role of green sourcing strategies : Describe the role of "green" sourcing strategies in logistics design, and how an organization may be affected by this approach

What is the pecking order theory : What is the pecking order theory? Is the pecking order relevant? Why?

Explains the changes in the yield curve : Question 1: Describe the yield curve and how it is constructed. What theory best explains the changes in the yield curve?

Explain the pros and cons of subcontracting logistics : Describe and explain the pros and cons of subcontracting logistics for a building or moving enterprise

Differences among social media in the us and china : Describe the similarities and differences among social media in the US and China - How would you use social media to grow the fast food franchise business China?

Community reinvestment act : What are your thoughts about the Community Reinvestment Act?

What annual rate of return has this investor earned : A stock investor deposited $1000 five years ago in a non-dividend paying stock. Today the stock is valued at $1,246.

Considering two options of convertibility : A company is trying to raise more funding and is considering two options of convertibility - convertible preferred and straight convertible debt.

Advantages and disadvantages of ambush marketing : What are the advantages and disadvantages (risks and consequences) of ambush marketing

User Account

All Pages