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Difference in original strategy and strategy for starbuks

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What was Howard Schultz's original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution?

Additional Requirement

This question vased on the Corporate Strategy and it discusses about Howard Schultz's original strategy and vision for Starbucks and the change in strategy in 2010. This has been discussed in the solution.

Word limit 350

 

Reference no: EM13828071

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