Difference between us media and international media trend

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Reference no: EM132419008 , Length: 1 pages

Question:

We are fast approaching the end of 2019. The media and marketing landscape has gone through rapid changes, some expected, the others not so much. You, as a media specialist, have delved into individual media channels and put together various media mix recommendations and strategy plans. Now you are asked to look into the future - U.S. 2020 media marketplace.
Please discuss five media trends in 2020. Please remember all will need to fit into one page! Be creative, be bold. Below are a few thought-starters that you may or may not follow. Come up with your own trends or predictions based on industry observations and existing research.

• What are the general trends that will shape and affect all media channels across the board (consumers, technology, regulations)?

• What's going to happen by media channel - Television, Print, OOH, Digital Video, Search, Social, Digital Display?

• How are the US media trends different from international trends?

Reference no: EM132419008

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