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Difference between traditional and convergent approaches

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Reference no: EM133216668

Discuss the main characteristics and at least one comparative difference between traditional and convergent approaches to marketing communication?

Discuss the role(s) of the traditional siloed sectors to client requirements?

What is the impact of convergence on the traditional siloed industry?

Discuss the major changes in consumer behaviour over the last 5-10 years and the significance of convergence marketing?

Please explain the term "Integrated marketing communication". Is this the same as convergence? Discuss

Give examples of some specialty items you have purchased or researched in your experience. for example, a branded high-definition camera lens. Provide some insight into what sort of marketing strategies you experienced in researching this product. Were they effective? Discuss

Think about a product that is already on the market. You have been given the task to implement marketing strategies to increase sales and add brand value. Name that product and discuss your method(s) in selecting the most suitable convergent tools and techniques to increase sales and add brand value of your chosen product.

Your findings in question 7, can they be generally applied to all products? Discuss

Customer feedback is necessary whilst developing and fine-tuning products. Highlight some of the main channels you would use to achieve this

As a consumer give some examples of your purchasing decisions whilst shopping in the last six months.

With the introduction of the Covid-19 pandemic, have any of your purchasing decisions changed as a result? Briefly discuss.

How has convergent marketing empowered customers during Covid-19?

What is the role of the traditional siloed sectors to customer requirements?

How has convergence impacted the traditional siloed industry?

Reference no: EM133216668

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