User Account

All Pages

Difference between traditional and convergent approaches

Assignment Help Marketing Management
Reference no: EM133216668

Discuss the main characteristics and at least one comparative difference between traditional and convergent approaches to marketing communication?

Discuss the role(s) of the traditional siloed sectors to client requirements?

What is the impact of convergence on the traditional siloed industry?

Discuss the major changes in consumer behaviour over the last 5-10 years and the significance of convergence marketing?

Please explain the term "Integrated marketing communication". Is this the same as convergence? Discuss

Give examples of some specialty items you have purchased or researched in your experience. for example, a branded high-definition camera lens. Provide some insight into what sort of marketing strategies you experienced in researching this product. Were they effective? Discuss

Think about a product that is already on the market. You have been given the task to implement marketing strategies to increase sales and add brand value. Name that product and discuss your method(s) in selecting the most suitable convergent tools and techniques to increase sales and add brand value of your chosen product.

Your findings in question 7, can they be generally applied to all products? Discuss

Customer feedback is necessary whilst developing and fine-tuning products. Highlight some of the main channels you would use to achieve this

As a consumer give some examples of your purchasing decisions whilst shopping in the last six months.

With the introduction of the Covid-19 pandemic, have any of your purchasing decisions changed as a result? Briefly discuss.

How has convergent marketing empowered customers during Covid-19?

What is the role of the traditional siloed sectors to customer requirements?

How has convergence impacted the traditional siloed industry?

Reference no: EM133216668

Questions Cloud

Robin risky re-do-a services marketing challenge : The case provided is "Robin's Risky Re-Do: A Services Marketing Challenge". Do not refer to events after the time of the case (Nov 2018).
Lloyds banking group case study : 1 Advise Lloyds on the most appropriate forms of research to use in attempting to measure customer perceptions of the bank. Justify your answer.
What type of seafood is the product made from : 1) Propose an idea for a frozen seafood product "mash-up" between Gorton's and another brand, influencer, or celebrity.
Differences between b2b and b2c : Kindly assist in explaining and contextualising the answers. Please assist in relating the differences between B2B and B2C with examples.
Difference between traditional and convergent approaches : Discuss the main characteristics and at least one comparative difference between traditional and convergent approaches to marketing communication?
Define emotional intelligence : Define and describe emotional intelligence, and in your own words tell me how this course has helped you develop and improve your emotional intelligence and how
Define emotional intelligence : Define and describe emotional intelligence, and in your own words tell me how this course has helped you develop and improve your emotional intelligence and how
How you deal with and adapt to a potential customer : How you deal with and adapt to a potential customer who, while you are giving your presentation just sits there, arms folded, not moving, and not saying anythin
Characteristics required to set clear social media marketing : With the aforementioned in mind, list the five key characteristics required to set clear social media marketing objectives that can be adequately measured.

Reviews

Write a Review

Marketing Management Questions & Answers

  Organization operate as a tightly integrated

Should a multinational organization operate as a tightly integrated?

  Question 1the research process can be concise in a sequence

question 1the research process can be concise in a sequence of steps which defines a orderly procedure for the

  Discuss all stage of buyer decision process for organization

. Discuss how online shopping has changed in the business-to-business market .Discuss all stages of the Buyer Decision Process for this organization.

  How have advances in communication technology changed place

how have advances in communication technology changed place strategy? advances in communication technology have made

  Briefly state the central problem in narrative form

Briefly state the salient facts of the case in narrative form - include history and pertinent background information. Be concise and precise.

  Explain how you would use the 4ps to market yourself

Think about your next career job real or fictitious and explain how you would use the 4P's to market yourself? Discuss among your classmates the application of this marketing concept and give them feedback on their strategies

  How can you gather enough information without making mistake

How can a company from India begin selling its manufactured clothing in Uruguay? To mention just a few issues, customs are different, attitudes are different.

  Prepare a presentation on profit and international marketing

Prepare a presentation on profit and international marketing

  Describe the trends in the non-alcoholic beverage industry

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

  Select an organization on which to conduct a swot analysis

select an organization on which to conduct a swot analysis. you may use the company you work for or research an

  Discuss which social media and how they will be used

Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-you..

  Research the different components of the marketing plan

What the marketing plan is and research the different components of the marketing plan. Also provide how the marketing plan is helpful to the organization.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd