Difference between tangible and intangible resources

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Reference no: EM133335101

Assignment:

Strategic and contingency planning begins with an analysis of the firm's internal and external strengths, weaknesses, opportunities and threats (SWOT). However, a resource-based view (RBV) analysis of the firm extends beyond the traditional SWOT by integrating internal and external perspectives.

Within the RBV, explain the difference between tangible and intangible resources?
Share an example of a company that has effectively, or ineffectively, integrated their strengths regarding some of the items in Exhibit 3.5?
Provide examples and rationale to support your response.

Reference no: EM133335101

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