Difference between social media and traditional media

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1. What is the difference between social media and traditional media? Provide two examples.

2. Develop three quality indicators for the performance of a buyer in a purchasing department: a lagging indicator, a concurrent idicator, and a leading indiciator.

3. Answer following questions about research design. 1) Explain objectives of the three research designs and the methods typically used in each design. 2) Suppose you are a manager of a struggling brand whose sales have been declining for the last eight quarters. You plan a marketing research project to understand why the sales have been in decline. Develop three research questions (one question per design) so that the answers to the questions give an idea of the cause of declining sales and the way to reverse the trend.

Reference no: EM132229955

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